Using the aesthetics of cute to sell an idea. The makers of this very simple robot exploit our need to identify with technology in a human manner n order for us to accept it. They then use this to 'sell' their idea, in this case distribute their literature. Its an odd paradigm, people identify more readily with robot that has human feature yet they are more accepting of being flyered by a robot than a person.
http://www.appliedautonomy.com/lb.html
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